NMAAM Signage & Wayfinding, Donor Exhibit, and Gift Shop
The National Museum of African American Music is the only museum dedicated to preserving and celebrating the many music genres created, influenced and inspired by African Americans. The museum’s expertly-curated collections share the story of the American soundtrack by integrating history and interactive technology to bring the musical heroes of the past into the present.
Year of Completion
Moody Nolan designed the signage & wayfinding and donor exhibit for the new museum, located in Nashville’s newest downtown development, Fifth + Broadway. Memorabilia and artifacts are cleverly incorporated into the walls of the exhibits, creating an immersive experience. A 1,700 sq. ft. gift shop continues the intensity of the museum and creates point-of-purchase moments for every music enthusiast.