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University of Cincinnati

Fifth Third Arena Renovation

Project Description

The renovation and expansion of the 1989 multi-purpose Myrl H. Shoemaker / Fifth-Third Arena transforms a pragmatic gymnasium box into a state-of-the-art NCAA Division I basketball and volleyball performance venue capable of also hosting commencement, job fairs and concerts. Existing utilitarian retractable and precast seating that is not oriented towards action on the event floor, is reconfigured to an arena configuration, optimizing seating options and revenue generation. New, open main and upper concourse levels double the quantity and provides access to amenities, such as premium clubs, loge boxes, suites and concessions.

Project Stats

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Design Features

The east expansion and exterior design provides a clear point of entry, incorporate videos display, creates a visual connection through the open concourse curtainwall to the redesigned plaza, and respects the strong precast architectural vocabulary of the existing building.

Working with Populous, the design of the Fifth Third Arena maximizes the use of space within the given volume while providing generous views to the court and cultivating the fan experience. The student energy and enthusiasm is captured in dedicated seating areas maximizing the riser and sightlines for students on their feet. A new center-hung video board and ribbon board around the front of the upper bowl provides the patron with the intense experience fans have come to expect.